Our story · Las Vegas, since 1991

One truck.
Two teammates.
A Las Vegas story.

Before there was Southwest Linen, there was a friendship, a single truck, and the determination to build something of their own.

Founded here.
Here for your business.
Southwest Linen founders standing together with their arms crossed in front of a white Southwest Linen logo backdrop
Southwest Linen founders Joe Felix and Anthony Aquino.

Local roots. Shared ambition.

Teammates first.
Business partners next.

Joe Felix and Anthony Aquino both grew up in Las Vegas. Their paths first crossed in youth baseball, and they became teammates at the University of Nevada, Las Vegas.

In 1991, they started Mats Etc. with one truck and a Sears steam cleaner. They began with rental mats, learning the business firsthand and putting their own resources into its growth.

Towel accounts followed. Then came more linen work for the city’s hotels and restaurants. As the business grew beyond mats, it took a new name: Southwest Linen.

Built one step at a time

Small beginnings.
Lasting foundations.

1991

A start with Mats Etc.

Felix and Aquino launch their business with rental mats and one truck. Towel and linen accounts become the next step.

2000

A plant of their own.

In November, the company opens a purpose-built, 23,000-square-foot laundry plant in Las Vegas.

2004

A story worth telling.

Textile Rental profiles Southwest Linen’s growth, its investment in laundry equipment, and the founders’ commitment to customer service.

2026

35 years serving Las Vegas.

From one truck and rental mats in 1991 to today’s linen, apparel, towel, and mat programs—35 years supporting local businesses.

2026

A simpler way to get started.

A refreshed website brings products and service information together, making it easier to browse the catalog, explore colors, and request a quote.

Growing with Las Vegas

Built to keep pace
with Las Vegas.

Las Vegas hospitality shaped Southwest Linen from the beginning. Hotels and restaurants needed dependable linen service that could keep up with their daily demands.

As the business grew, the founders invested in automated washing, linen tracking, and overhead handling systems—learning from fellow operators and working closely with equipment suppliers along the way.

Linen care, quality checks, and preparation for service.

Talk to the people
behind your service.

Get in touch with our Las Vegas team

Fill out the form, and we’ll be happy to discuss how Southwest Linen can support your operation:

  • Product and service review
  • Rental and laundry discovery call
  • Route and quote planning

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